[ 01 — The problem ]
After booking on the website, residents landed in an app that felt rigid and transactional — long forms, unclear steps, forced bundled services and no room to personalise. The result: onboarding drop-offs, food wastage and low satisfaction.
[ 02 — The solution ]
Booking and onboarding were split into three clear milestones with progress, guidance and small wins. Bundled plans gave way to a Stay Curation module where residents pick only the services they want, with live pricing. Food preferences became a quick swipe-and-tap flow, synced nightly to kitchen dashboards.